FEELCASUAL, the eco-friendly clothing that promotes Lake Como
Sustainable and fashionable t-shirts and sweatshirts
Feelcasual eco-friendly t-shirts and sweatshirts are youthful, fashionable and environmentally conscious. I’ve tried them on, worn them, washed and ironed them and now I’ll let you discover them too!
The project behind it is ambitious, if we want to put it straight: to contribute, through a brand, to make Como and its lake better known beyond the borders.
But the premises to succeed are all there!
Take a group of young, competent, close-knit guys full of ideas. Add passion for their territory and the dream of creating something “of their own” and you understand that the initial push is really the right one.
The one you need to go far.
The brand was born a few months ago and “speaks” of Lake Como, the place of origin of its creators and, since always, a symbol and guarantee of style and elegance, recognized and known throughout the world.
And even if, for the moment, Feelcasual products can only be purchased online, directly from their e-commerce website, the idea is to distribute them soon also in some selected stores, in the city of Como and in the Lake Como area.
What the guys at Feelcasual are aiming at is to make themselves known, little by little, on a wider market and to be the testimonial of Lake Como even outside the national borders.
FEATURES OF FEELCASUAL T-SHIRTS AND SWEATSHIRTS
At the moment it is possible to buy men’s and women’s eco-friendly t-shirts and sweatshirts, available in different colors and models and, soon, new items and accessories will be added to the shop.
The eco-friendly t-shirts
The t-shirts, 100% cotton, are very soft and even though the cotton is not stretchy, the effect, when you wear them, is very similar to that of stretch cotton
It’s the materials and finishing processes that are the real value-add of these garments!
T-shirts and sweatshirts are made of cotton certified GOTS (global organic textile standard), OCS Blended and Peta approved Vegan.
While the printing, as Paolo, one of the guys at Feelcasual, explains to me, “is done with a latest generation Kornit printer, with a 100% waterless process, with no pre-treatment, steaming or washing. Water-based NeoPigment ink is used and completely free of heavy metals, formaldehyde and Alkylphenol Ethoxylates. They are therefore non-hazardous, non-toxic and 100% biodegradable.”
It is the combination of all these features that makes the printing process have the highest level of eco-friendliness.
The weight of the cotton varies from 150 to 180, depending on the model. Certainly, at the moment the lightest are the women’s t-shirts, the latest item added to the catalog.
The ones I tried, unisex cut, are perfect for spring days, under a jacket or for summer evenings.
As for the sweatshirts, 85% organic cotton and 15% recycled polyester, they are all free of gauzing (they are not plush, to be clear) and are therefore light and perfect for mid-season or summer evenings. At the moment there are two models available: with hood and pouch pocket or round-neck, without pocket.
Interesting details of the sweatshirts are the cuffs and ribbed waist.
And then there’s the logo that speaks of the lake.
There are 3 versions: the lake logo embroidered on the left side, the FeelcAsual writing (where instead of the A there is a stylized lake Como) and the Feel Lake writing. In all 3 cases the intent is to arrive in the world with an image that leaves no room for doubt about the origin!
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Why to choose organic cotton
Zero impact does not exist and we know this well by now. But every possible effort must be made towards an increasingly ecological and sustainable model of consumption.
And choosing to buy organic cotton clothing certainly goes in this direction.
Do you know how many liters of water are needed to produce a t-shirt in the traditional way? According to WWF, 2700. While if it is produced with organic cotton, it takes “only” 243 liters.
But the production of organic cotton, in addition to reducing blue water consumption by 91% compared to traditional cotton, also allows the reduction of water pollution, not using pesticides and fertilizers, and greenhouse gas emissions by 46%.
To be fair, there is also a “though”.
The yield of organic cotton in quantitative terms is lower than that of traditional cotton, i.e. organic cotton requires more arable land, with the same yield as standard cotton.
This is to remind us that, as always, to make a difference in life, quality goes hand in hand with quantity: getting used to consuming less is the real challenge of our days and also the most eco-sustainable answer possible.
In short, “one product less, but quality” is the real motto that winks at the environment.
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Article in collaboration with Feelcasual